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The Value of CW Practice Management

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About Me

I’ve been a  Dental professional since 1984, I started as a Dental Assistant working chairside for 12 years and then migrated to the front desk, serving as Receptionist, Practice Management, Director of Operations, and finally Consulting. 

I believe in maintaining a positive mindset, creating partnerships with a purpose, and always striving for significant outcomes. When you work with me, you should expect a collaboration with transparency and consistency.

Do I need help?

I know you want to be able to enjoy all the reasons you started your business in the first place, instead of putting out fire after fire. In order to do that, you need systems and growth strategies that turn your business from a crazy-days into a well-oiled machine.

The problem is there are a lot of “nonessential & essential” tasks that need to get done. And since you’re not sure how to best automate, manage, or outsource, you’re left struggling day after day. The stress and frustration are almost enough to get you to throw in the towel, give up on your dream, and start working on your resumé.

Fortunately, it doesn’t have to be so complicated. I understand how you feel and know it may not be “fun” to establish business protocols and procedures that fully support the success and growth of your practice. You’re the Dentist, your job is to make dental magic…not manage people and tasks, right!

All these details are absolutely essential if you want to bring your dreams to life. Lucky for you, this is what I love to do!

Does it matter if you are in Arizona and I am in the East Coast?

Not at all!

Because of COVID-19, Our Systems have been finely tuned and between ZOOM meetings, email, and cell service, we can help you like we are right next door.

In fact, I’ve worked with multiple offices from Upstate New York to San Francisco, California and office all around the country. Yes, every situation is unique but, they are some basic rules of profitability, systems analysis, demographics, and trends, that will hold strong, no matter where you are! So, absolutely, give us a call from anywhere in the US.

Want to learn more? Contact me today for an initial consultation.

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Cheri is very detail oriented and produces excellent results for our Dental Practice. She takes the time to truly get to know you and your team. Her approach is unique and catered to meet your specific needs. Unlike other Practice Management firms, she literally comes to your office and works along side team members. She works above and beyond the regular office hours. Her work ethic says, "I'll work until I get it done".
Cheri Observes the team in action throughout the day and makes appropriate recommendations to meet your concerns. I also appreciate Cheri scheduling time bimonthly to speak with team members and help ensure that we stay on track. It is comforting to know that I can reach her day or night via phone, text and email. (I make sure I don't abuse the privilege).
We can't thank Cheri enough for her very personal, one-on-one touch in helping us achieve our goals.

Kim Lucas Benton DDS

Cheri made my practice what it is 2018 I was contemplating closing the doors and going to work for corporate...Cheri took my failing practice from $60,000 a month in 2018 to $250,000 a month in 2021...the sky is the limit with Cheri's positive reinforcement and motivation. The team loves her and she truly shows respect in every move she makes with the team.
Cheri is straight forward and to the point and gets the work done without stepping on toes, she shows he team why they are making changes and how it will improve their positions, performance, and the overall success of the  practice.
There is not a position in the practice that Cheri can fill in, improve, or coach the team members to success. She knows her stuff and the team knows it. She's not the consultant that comes in giving orders and changes...She works side by side with the team, answers phones, treatment plans, takes x-rays, and even sweeps the floor if they need it. She is a winner and I have place 100% control of my practice in her hands.

Harvey H. Chin DDS

Can't wait to hear your success story!!


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CW Practice Management

Have a particular challenge you’re trying to deal with? Contact me today and see what I can do for you.


(928) 242-6732

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